The goal going forward will be to further strengthen Apotek Hjärtat’s position as the leading player in the Swedish pharmacy market. Top priorities include consolidating the position of the physical pharmacies while continuing to grow and take market share online. A key element of these efforts involves continued integration between the e-commerce channel and the physical pharmacies, and continuing to establish new pharmacies in locations close to ICA.

Customer loyalty will be strengthened further, including through the development of Stammis and increased collaboration with other operations within ICA Gruppen. There will be considerable emphasis on continuing to develop and broaden the customer offering, not least in terms of online shopping. Initiatives encompass development of the private label assortment, service development and a greater focus on health.

A total of eight new pharmacies are planned for 2026, all in locations close to ICA stores in parallel with a high rate of renewal for existing pharmacies.

Streamlining will continue of logistics and staffing, through measures including further automation of the e-commerce warehouse in Norrköping. The enhancement of IT platforms will be completed and new AI-supported solutions will be launched.