The focus in 2026 will remain on ensuring good value for money. The continued development of the private label assortment and the Stammis loyalty programme will play key roles in this.

Online initiatives will continue, with a special focus on improving capacity utilisation at the highly automated e-commerce warehouse in Brunna. The goal is to connect it to more ICA stores. Development of the central e-commerce platform will continue, in close partnership both with Ocado and with the independent ICA retailers.

Support to independent ICA retailers will be further developed and improved, where priority areas include assortment, store operations, marketing and campaigns.

All store formats plan to maintain a high pace of establishing new stores. The pace of renewal of the existing store network will be high, as will the development and tailoring of concepts under the new customer offering strategy.

Work related to efficiency improvements within the organisation and ways of working will continue during the year. ICA Sweden is affected by the organisational change within ICA Gruppen that came into effect on January 1, 2026. The change has, among other things, meant that ICA Sweden’s management team has assumed coordinated responsibility for Strategy, HR and Communications for the entire ICA Gruppen.